Footbal OTT Market, a case study of Indonesia football consumers

With the growing development of broadcast technology in Indonesia market, supported with growing economic power and familiarity toward video-on-demand services, Indonesia is enjoying a growth in Over-The-Top subscription for entertainment product. The trend includes in football where since 2018, the broadcast partner of Liga 1 and Liga 2 attempted to stream live football matches through…

Interested Stakeholders in Football

Following up the previous proposed analysis of the football industry stakeholder, LEVELUP returns with the discussion of interested stakeholder in football. In the previous study, LEVELUP defined five key economy actors within the value chain. They are the exclusive owner of the intellectual property known as professional football. In this discussion, LEVELUP elaborated on the…