Following up the previous proposed analysis of the football industry stakeholder, LEVELUP returns with the discussion of interested stakeholder in football. In the previous study, LEVELUP defined five key economy actors within the value chain. They are the exclusive owner of the intellectual property known as professional football.
In this discussion, LEVELUP elaborated on the interested stakeholders which made the game as big as we know it today. While the key economy actors owned the access and operation, the interested stakeholders are the actors that make football matters as part of social, cultural, and even historical identities integrated in the community. Those actors consist of: football fans, broadcast media, sponsors, local governing agencies, and to some cases the facilities owners.
Football fans are the spirit that make the game big and important. Their undying support of the football clubs and passionate involvement creates the buzz for football. Broadcast media is the content distribution partner for football matches through their ability to broadcast live matches to the fans as not all fans could enjoy the leverage of watching the game at the stadium. In modern professional football, broadcast media also serves as revenue source as they buy or rent exclusive rights to show live matches in the platform.
As demand and interest in elite football as entertainment product grows, sponsorship ensues. Corporations and brands look for creative ways to stay relevant with sports audience and engage them in meaningful ways. Long gone the days sponsorship is defined simply by placing logo in jersey or advertising board. Football clubs need to work hand-in-hand with its commercial partners to ensure goal achievement of each sponsorship projects.
Football also needs to comply with local governing agencies regulation to coexist in the community. Liaison with security forces and securing support from local government will determine level of investment made by the government for football in the country. Not limited to the intention to become a world cup or international event host. Last piece of thought, is related to the facilities owners. Infrastructure investment made by professional football club is a very rare case and cooperation with local facilities owners either run by the government or private bodies could help with the football operation.
LEVELUP is a specialized business strategy and advisory firm for sport industry. We provide solutions related to fans insight, commercial strategy, and sport business consulting for a more comprehensive solution.